EXPLORATION OF THE ROLE OF FINANCIAL LITERACY IN THE FORMATION OF INVESTMENT DECISIONS OF STUDENTS OF UPBJJ PURWOKERTO OPEN UNIVERSITY

Abstract

Financial literacy plays an important role in investment decision-making, particularly among university students who are beginning to engage actively in financial activities. This study aims to analyze the influence of financial literacy on students' investment decisions. A qualitative approach was employed using a case study method through in-depth interviews with active students who have engaged in investment activities. The data were analyzed using thematic analysis techniques to explore participants' understanding of financial literacy and how it affects their investment decisions. The results show that a high level of financial literacy encourages students to make more rational and well-planned investment decisions, while low financial literacy often leads to impulsive and high-risk decisions. These findings imply that increasing financial literacy education programs at the university level is essential to foster more responsible investment behavior among students.