AMELIA, A.; BASRI, J. THE EFFECTIVENESS OF THE TOKOPEDIA CASHBACK PROGRAM ON INCREASING GENERATION Z CONSUMERS’ BUYING INTEREST. Jurnal Mahasiswa Manajemen, [S. l.], v. 2, n. 1, p. 34–42, 2025. DOI: 10.61912/jaman.v2i1.266. Disponível em: https://jeinsa.com/index.php/jaman/article/view/266. Acesso em: 23 dec. 2025.