Jurnal Mahasiswa Manajemen

THE INFLUENCE OF WORK DISCIPLINE ON EMPLOYEE PERFORMANCE IN THE TELLU LIMPOE DISTRICT OFFICE

2025-05-11T15:58:50+00:00

Human resources as the main element in an agency have a very large role in determining the success and achievement of the company's goals that have been set. Many factors influence performance to achieve the standards expected by the company, one of the most influential factors is the discipline factor. Indiscipline in time that dominates performance does not comply with agency standards and regulations so that it has an impact on increasing and decreasing employee performance. This study aims to determine whether there is an influence between work discipline and employee performance at the Tellu Limpoe District Office. The population in this study was 30 employees at the Tellu Limpoe District Office, and the sample was determined purposively. The research method used in this study is a quantitative descriptive method. Based on the results of the analysis that has been carried out, it shows that the work discipline variable has a positive effect on employee performance at the Tellu Limpoe District Office. Based on tcount (6.262) ≥ ttable (2.048), it can be concluded that work discipline contributes greatly to employee performance and can be said to be significant from the analysis that has been carried out on employees at the Tellu Limpoe District Office.

DIGITAL MARKETING ANALYSIS OF TIKTOK AFFILIATE INCOME ON HP CASE PRODUCTS (CASE STUDY OF TIKTOK ACCOUNT @YULIFEB15)

2025-06-05T04:45:17+00:00

This study aims to analyze the income of Tiktok Affiliate in the case study of the @yulifeb15 account. Tiktok Affiliate is one of the programs from Tiktok that allows Tiktok users to generate income through product promotions embedded in affiliate links. Tiktok Affiliate has recently inspired many people to sell and collaborate with sellers on Tiktok Shop by displaying interesting and quality content or videos, as an opportunity to earn rupiah, and provide opportunities for new Tiktok users to try to dive into the modern digital world today by developing communication and sharing information. This research was conducted through various approaches such as case studies, content analysis, in-depth interviews, and observations. The purpose of this study is to deeply understand the success of the Tiktok account @yulifeb15 as a Tiktok Affiliate in increasing income. And can understand effective marketing strategies in Tiktok Affiliate to measure the impact of digital marketing on the income of the Tiktok account @yulifeb15, through digital marketing techniques such as creating interesting content, interacting with the audience, and using the features available in the Tiktok Shop will influence purchasing interest and increase income.

THE ROLE OF LEADERSHIP AND ORGANIZATIONAL CULTURE IN IMPROVING EMPLOYEE PERFORMANCE AT PT GOLD EMPEROR DUA

2025-06-25T17:05:25+00:00

This study aims to determine and examine the Role of Leadership and Organizational Culture in improving employee performance at PT Gold Emperor Dua. Leadership and organizational culture are two important factors that can effect employee performance in an organization. Effective leadership can motivate and inspire employees to achieve organizational goals, while a strong organizational culture can shape positive employees values and behavior. This study is a qualitative descriptive study with a case study approach. The presentation of data is done descriptively, and the data obtained is based on the result o field observations using interview techniques. The results to the study indicate that the Role of Leadership and Organizational Culture have a significant positive effect on Employee Performance.

THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION AT NUDAS WEDDING DECORATION AT MAJJELLING JALAN GANGGAWA

2025-05-03T12:32:43+00:00

Nudas Wedding Decoration is one of the companies in the service sector. Namely wedding Organiczer, which provides servise to serve wedding events. This study aims to determine the effect of service quality on customer satisfiction at Nudas wedding decoration. This study usus descriptive methods with correlational rsearch types. The population ini this study were all costumers who had used the services of Nudas wedding decoration. The research sampel was selected using a nonprobabiliy sampling approach with accidental sampling technique with the lemeshow formula with sample size of 96 respondents. The data collection technique in this study used a quaestionnaire. The data analysis techniques used are descriptive statistics. Inferential statistics, Inferential statistics, validity test, reliability test, classical assumption test which consists pf normality test, heteroscedasticity test, autocorrelation test and statistical hypothesis testing which consists of determination coefficient test (R2) and t test (parsial test). The results of research on service quality (X) have a positive and significant effect on costumer satisfaction (Y) Nudas Wedding Decoration Jalan Ganggawa Sidenreng Rappang. These results indicate that the better the quality of service provided to customers, the customers satisfation will also increase.

THE INFLUENCE OF HUMAN RESOURCE AUDIT ON EMPLOYEE PERFORMANCE AT PT. SONOKEMBANG WAHANA JAYA

2025-05-30T09:19:18+00:00

This study aims to examine the influence of human resource audits on employee performance using a survey research method. The human resource audit is analyzed through three main variables: audit planning, audit implementation, and audit reporting. Data analysis was conducted using SPSS version 26. The research object is PT Sonokembang Wahana Jaya, with a sample of 67 employees. Primary data were collected through questionnaires distributed to the respondents. The results indicate that audit planning does not have a significant effect on employee performance, with a significance value of 0.352. Audit implementation shows a positive but statistically insignificant effect, with a significance value of 0.014 and a positive regression coefficient. Meanwhile, audit reporting has a positive and significant effect on employee performance, with a significance value of 0.008. These findings suggest that audit reporting is the most influential factor in improving employee performance.

EFFECTIVENESS OF TECHNOLOGY IN HUMAN RESOURCE DEVELOPMENT AT CAFE SHINJUKU TALAGA MAJALENGKA

2025-06-11T04:14:25+00:00

This study aims to determine the effectiveness of the use of technology, especially Cloud Computing, in developing human resources at the Shinjuku Talaga Majalengka cafe. The method used is qualitative with a case study as the research design, the researcher conducted a direct interview with the cashier as cashier at the Shinjuku cafe. The results of the study indicate that this Shinjuku cafe has utilized technology such as Google Drive for storing employee data, as well as POS applications to record transactions and evaluate sales. Technology is considered quite effective, with an effectiveness rate of 80% according to the informant. However, there are still obstacles such as dependence on electricity and limited digitalization in the aspects of attendance and payroll. These findings are expected to be a reference for small business actors and further researchers who are interested in the digitalization of micro-scale businesses.