Jurnal Mahasiswa Manajemen

THE INFLUENCE OF PRODUCT PRICE AND QUALITY ON CONSUMER PURCHASING DECISIONS ON ABC (CRAFT HEINZ) PRODUCTS IN PADANG CITY

2024-12-03T03:51:28+00:00

This study aims to find out about the influence of product quality and price on consumer purchase decisions on ABC (Craft Heinz) products in Padang City. The type of research used in this study is quantitative descriptive. The population used in this study was 50 respondents. The sample in this study is customers who have used ABC (Craft Heinz) products 1 time in the city of Padang. The sampling technique used is nonprobability sampling with a data collection method using a questionnaire. The data analysis technique in this study uses multiple linear regression. Based on the results of this study, product quality and price have a positive and significant effect on consumer purchase decisions on ABC (Craft Heinz) products in Padang City.

THE EFFECT OF WORK DISCIPLINE ON EMPLOYEE PERFORMANCE IN THE CIVIL SERVICE POLICE UNIT AND FIRE DEPARTMENT OF SIDENRENG RAPPANG REGENCY

2024-12-13T14:15:02+00:00

Nur Azizah. 2024. The Effect of Work Discipline on Employee Performance in the Civil Service Police Unit and Fire Department of Sidenreng Rappang Regency. This research aims to investigate the influence of work discipline on the performance of employees of the Civil Service Police Unit and Fire Department of Sidenreng Rappang Regency. Work Discipline is an important factor that supports optimal supervisor performance. The ability of employees to know the rules and carry out tasks with responsibility will have a positive impact on the productivity and effectiveness of the organization. The population of this study was 318 employees. The sample measurement technique uses the Slovin formula with a margin of error of 11%, so the number of samples used is 66 respondents, selected through a random sampling technique. Data was collected through questionnaires. The results of the analysis show that there is a significant influence of work discipline on employee performance, with the calculated t value (3.507) which is greater than the t table (1.998). Therefore, the hypothesis which states that there is an influence of work discipline on employee performance can be accepted. The coefficient of determination (R Square) value is 16.1%, indicating that 16.1% of employee performance variability can be explained by work discipline, while the remaining 83.9% is influenced by other factors outside the variables studied.

THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASING DECISIONS FOR SCOOPY MOTORBIKES AT ASTRA MOTOR SIDRAP

2024-12-09T13:05:30+00:00

This study aims to analyze and determine the effect of Product Quality and Service Quality on Purchasing Decisions for Scoopy Motorbikes at Astra Motor Sidrap. This research uses descriptive quantitative methods. The population of this study were all consumers who had purchased a scoopy motorcycle at Astra Motor Sidrap. The research sample was selected using a Nonprobability Sampling approach using the Accidental / Convenience Sampling technique so that the number of samples who became respondents was 97 people. The research data was collected using a survey method using a questionnaire and processed through the SPSS26 program to test validity and reliability, classical assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis testing (correlation coefficient, and coefficient of determination, t test, and F test). The results of hypothesis testing in this study indicate that partially and simultaneously product quality and service quality have a positive and significant effect on purchasing decisions for scoopy motorbikes at Astra Motor Sidrap. This illustrates that the increase in purchasing decisions by consumers is in line with the improvement in product and service quality. So that in the midst of competition and technological advances, companies are motivated to improve product quality and service quality.

THE EFFECT OF TRAINING ON EMPLOYEE PERFORMANCE AT THE LAWAWOI COMMUNITY HEALTH CENTER, SIDENRENG RAPPANG DISTRICT

2024-12-13T15:02:51+00:00

The Effect of Training on Employee Performance at the lawawoi Community Health Center, Sidenreng Rappang district. This study aims to examine the effect of training on Employee performance is important for the success of the agency. Training can improve performance, but many agencies ignore it to test whether training affects employee performance at the lawawoi community health center, sidenreng rappang district. The research method used is quantitative. The data used primary data obtained from questionnaires. The population of this study was 128 respondents, sampling using saturated sampling. The data obtained was processed using the SPSS program. The data analysis method used is simple regression analysis. The results of the study interpret that the effect of training on employee performance at the lawawoi community health center, sidenreng rappang district has a significant effect on employee performance, so the hypothesis in this study is accepted.

THE INFLUENCE OF ORGANIZATIONAL CULTURE ON MANAGERIAL DECISION MAKING: ETHNOGRAPHIC STUDY IN FAMILY FIRM

2024-12-09T05:36:47+00:00

This research explores the complexity of the influence of organizational culture on managerial decision-making in family businesses. Utilizing a qualitative ethnographic approach, the study aims to analyze the interaction between traditional values and modern management practices within the context of family businesses in Indonesia. Through in-depth interviews, participatory observations, and document analysis conducted on 5–10 family businesses, the research uncovers the dynamic mechanisms shaping strategic decision-making. The findings reveal that organizational culture plays a critical role in shaping managerial processes, with leadership, traditional values, and adaptive capacity interacting in complex ways. This study provides theoretical contributions to understanding the transformation of family business management and offers a new conceptual model for sustainable decision-making.

THE EFFECT OF COMMUNICATION ON EMPLOYEE PERFORMANCE AT THE LAWAWOI COMMUNITY HEALTH CENTER, SIDENRENG RAPPANG REGENCY

2024-12-09T08:43:29+00:00

The effect of communication on employee performance at the Lawawoi Community Health Center, Sidenreng Rappang Regency. Communication is felt to be very important in all aspects of life. Pmmunicationis able to increase work harmony in the organization and conversely, if communication isnot effective then coordinaton will be disrupted and result in disruption of the process of achieving instant targets and goals. This research aims to evaluate whether communication has a positive and significant influence on employee performance at the Puskesmas Lawawoi Community Health Center, Sidenreng Rappang Regency. The research method used is quantitative research. The research population consisted of 128 employees at the Puskesmas Lawawoi Community Health Center, Sidenreng Rappang Regency, using a purposive sampling technique with a saturated sampling approach. The results of the analysis show that communication has a significant influence on employee performance, with a calculated t value (8.943) which is greater than the t table (1.797). Therefore, the hypothesis which states that there is an influence of communication on employee performance can be accepted. The coefficient of determination (R Square) value is 38.8%, indicating that 38.8% of employee performance variability can be explained by communication, while the remaining 61.2% is influenced by other factors outside the variables studied