Syahril, S., Muhammad, F., Hamzah, M. Q., Ningsih, S. K., & Islamiah, F. (2026). DETERMINING FACTORS OF SOCIAL MEDIA ADOPTION AND ITS IMPACT ON SALES PERFORMANCE OF INFORMAL SECTOR BUSINESSES IN INDONESIA. Jurnal Ekonomi Ichsan Sidenreng Rappang, 5(1), 65–78. https://doi.org/10.61912/jeinsa.v5i1.340