N. . Nurdin, M. Musmahendra, D. . Rumissing, S. . Riyadi, N. K. . Sari, and D. . Haritza, “THE INFLUENCE OF SOCIAL PROOF ON CONSUMER PURCHASE DECISIONS AFTER THE MERGER OF TIKTOK SHOP AND TOKOPEDIA IN MAKASSAR CITY”, Jurnal Hasil Penelitian/JEINSA, vol. 4, no. 1, pp. 270–280, Jun. 2025.