T. T. Linggi, M. Mujahid, and I. . Safar, “THE EFFECT OF BUSINESS CULTURE BASED ON THE LOCAL VALUES OF TANA TORAJA AND BUSINESS DIGITALIZATION ON BUSINESS SUSTAINABILITY OF MSMES IN TANA TORAJA REGENCY ”, Jurnal Hasil Penelitian/JEINSA, vol. 5, no. 2, pp. 149–164, Aug. 2026.