THE INFLUENCE OF SERVICE QUALITY AND INTERNET PRODUCT PRICES ON TELKOMSEL PREPAID CUSTOMER SATISFACTION

Authors

  • Muh Fadhli Febrian A Prodi Manajemen, Universitas Andi Djemma Palopo
  • Dian Prastiwi Prodi Manajemen, Universitas Andi Djemma Palopo
  • Efrain Chandra Pakan Tangdilinting Prodi Manajemen, Universitas Andi Djemma Palopo
  • Muhammad Yogi Prodi Manajemen, Universitas Andi Djemma Palopo
  • Budi Santoso Prodi Manajemen, Universitas Andi Djemma Palopo
  • Yuhelti Marran Panada Prodi Manajemen, Universitas Andi Djemma Palopo

DOI:

https://doi.org/10.61912/jeinsa.v2i2.27

Keywords:

Service Quality, Price, Purchasing Decisions

Abstract

This research aims to determine the simultaneous and partial influence of service quality and internet product prices on Telkomsel prepaid consumer satisfaction (Case Study of Students at the Faculty of Economics and Business, Andi Djemma Palopo University). The population and sample in this study were 35 samples with an incidental sampling technique, namely a sampling ability technique based on chance. Data collection techniques include questionnaires or questionnaires. Data analysis techniques use validity tests, reliability tests and multiple linear regression tests, with the help of SPSS version 21 for Windows. Based on data processing using multiple linear regression analysis as described in the results and discussion, it can be concluded that simultaneously the variables of service quality and price have a significant effect on consumer satisfaction. The service quality variable has a significant effect on consumer satisfaction. The price variable has a significant effect on consumer satisfaction.

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Published

2023-12-08

How to Cite

Febrian A, M. F. ., Prastiwi, D. ., Pakan Tangdilinting, E. C. ., Yogi, M. ., Santoso, B. ., & Panada, Y. M. . (2023). THE INFLUENCE OF SERVICE QUALITY AND INTERNET PRODUCT PRICES ON TELKOMSEL PREPAID CUSTOMER SATISFACTION. Jurnal Ekonomi Ichsan Sidenreng Rappang, 2(2), 186–197. https://doi.org/10.61912/jeinsa.v2i2.27

Issue

Vol. 2 No. 2 (2023): December, Hal : 186-247

Section

Articles

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