ANALYZING THE EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES THROUGH SOCIAL MEDIA AND MARKETPLACES TO INCREASE SALES

Suraidah  Sarbia; Khalam  Ramadan

doi:10.61912/jeinsa.v4i1.190

Authors

Suraidah Sarbia Prodi Bisnis Digital, Universitas Muhammadiyah Palopo
Khalam Ramadan Prodi Manajemen, Universitas Muhammadiyah Palopo

DOI:

https://doi.org/10.61912/jeinsa.v4i1.190

Keywords:

Digital Marketing, Social Media, Marketplace, Effectiveness, Sales

Abstract

This statement looks at how digital marketing strategies through social media and marketplaces can increase sales. As more and more people use the internet and digital devices, the business world is starting to change fundamentally. Therefore, digital marketing is an important part that cannot be separated from business success. Social media provides an opportunity to build brand awareness and make customers more loyal, while marketplaces help businesses gain access to a larger market with ready-to-use transaction systems. This research uses a number-based approach by sending questionnaires to business actors who have implemented digital marketing strategies. The data collected will later be analyzed using the linear regression method.

References

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson Education Limited.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

Laudon, K. C., & Traver, C. G. (2021). E-commerce 2021: Business, Technology, and Society (16th ed.). Pearson.

Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357–365. https://doi.org/10.1016/j.bushor.2009.03.002

Pradana, M. (2021). Pengaruh media sosial terhadap keputusan pembelian di marketplace Shopee. Jurnal Ilmu Manajemen dan Bisnis, 8(1), 55–65.

Strauss, J., & Frost, R. (2014). E-Marketing (7th ed.). Pearson.

Susanto, A., & Meiryani. (2019). Strategi digital marketing dalam peningkatan penjualan UMKM. Jurnal Ekonomi dan Bisnis Digital, 4(2), 101–110.

Ardila, F. R., Purwanto, E., & Prabawa, S. T. (2024). PENGARUH STRATEGI PEMASARAN MELALUI DIGITAL MARKETING DALAM UPAYA MENINGKATKAN PENJUALAN (Studi Pada Usaha Keeanna Home Service Grill And Suki).

(Aini, SN (2024). Efektifitas Strategi Pemasaran Digital melalui Media Sosial Studi pada Akun Instagram Mikhayla_shop. Jurnal Manajemen Dan Inovasi (MANOVA) , 7 (2), 39–55. https://doi.org/10.15642/manova.v7i2.1583)

Fadhilah, S. (2024). Implementasi Digital Marketing Melalui Social Media Sebagai Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Pada Pelaku Usaha Pemula. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 8(1), 2105-2124.

https://www.gramedia.com/blog/digital-marketing-hacks-2023-yang-wajib-marketer-ketahui/

https://www.belajarlagi.id/post/marketplace-marketing

https://www.gramedia.com/literasi/kunci-sukses-manajemen-pemasaran/

https://www.gramedia.com/best-seller/social-media-marketing/