SALES TREND ANALYSIS OF TYZA HANDBODY PRODUCT USING SIMPLE LINEAR REGRESSION
DOI:
https://doi.org/10.61912/jeinsa.v4i1.174Keywords:
Analysis, Trend, Promotion, Sales, Marketing StragtegyAbstract
This study aims to analyze the sales trend of the TYZA Handbody product, a personal business established in 2022 in Gowa, South Sulawesi. The business focuses on selling whitening handbody products through both online and in-store channels. This research employs a quantitative method with data collection techniques including questionnaires and documentation. Data analysis was carried out using simple linear regression with the assistance of SPSS. The results show that sales experienced a consistent upward trend from the first to the fifth month, with a significant increase occurring in the sixth and seventh months. The regression equation obtained was Yt = 60.857 + 53.750X, which was used to forecast sales trends from the eighth to the twelfth month. The predictions indicated a steady increase in sales, providing a valuable basis for future marketing strategy decisions. This research offers useful insights for business owners to make data-driven decisions and maximize business growth opportunities.
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