THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION AND THE USE OF SOCIAL MEDIA ON ENTREPRENEURIAL INTEREST THROUGH ENTREPRENEURIAL MOTIVATION IN ENTREPRENEURSHIP STUDENTS OF FEB UNM

Authors

  • Andi Reski Nurhikmah Entrepreneurship Study Program, Makassar State University, Indonesia
  • Sumiati Tahir Entrepreneurship Study Program, Makassar State University, Indonesia
  • Hasisa Haruna Entrepreneurship Study Program, Makassar State University, Indonesia
  • Andi Anggi Kemalasari Entrepreneurship Study Program, Makassar State University, Indonesia

DOI:

https://doi.org/10.61912/jeinsa.v5i1.387

Keywords:

Entrepreneurship education, Social media use, Entrepreneurial motivation, Entrepreneurial interest

Abstract

This study aims to examine the influence of entrepreneurship education, and the use of social media on entrepreneurial interest through entrepreneurial motivation in FEB UNM entrepreneurship students. This type of research is quantitative research. The research design used a survey method with questionnaires as data collection instruments. The study population is all UNM Entrepreneurship Students numbering 427 students. While the sampling technique uses the Proportional Random Sampling technique, which is calculated using from Slovin with a sample result of 84 respondents or 22% of the total population The research method used in this research is quantitative. This research can be a source of information or reference for teaching staff or lecturers in order to be able to direct and guide students related to the development of entrepreneurial interests, Students are also expected to deepen their interest in business management so that they are not focused on the knowledge produced, but also able to conduct business ventures and develop them.

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Published

2026-05-24

How to Cite

Nurhikmah, A. R. ., Tahir , S. ., Haruna, H. ., & Kemalasari, A. A. . (2026). THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION AND THE USE OF SOCIAL MEDIA ON ENTREPRENEURIAL INTEREST THROUGH ENTREPRENEURIAL MOTIVATION IN ENTREPRENEURSHIP STUDENTS OF FEB UNM. Jurnal Ekonomi Ichsan Sidenreng Rappang, 5(1), 256–270. https://doi.org/10.61912/jeinsa.v5i1.387

Issue

Vol. 5 No. 1 (2026): hal

Section

Articles

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