THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION AND THE USE OF SOCIAL MEDIA ON ENTREPRENEURIAL INTEREST THROUGH ENTREPRENEURIAL MOTIVATION IN ENTREPRENEURSHIP STUDENTS OF FEB UNM

Penulis

  • Andi Reski Nurhikmah Entrepreneurship Study Program, Makassar State University, Indonesia
  • Sumiati Tahir Entrepreneurship Study Program, Makassar State University, Indonesia
  • Hasisa Haruna Entrepreneurship Study Program, Makassar State University, Indonesia
  • Andi Anggi Kemalasari Entrepreneurship Study Program, Makassar State University, Indonesia

DOI:

https://doi.org/10.61912/jeinsa.v5i1.387

Kata Kunci:

Pendidikan kewirausahaan, Penggunaan media sosial, Motivasi berwirausaha, Minat berwirausaha

Abstrak

Penelitian ini bertujuan untuk menguji pengaruh pendidikan kewirausahaan dan penggunaan media sosial terhadap minat berwirausaha melalui motivasi berwirausaha pada mahasiswa kewirausahaan FEB UNM. Jenis penelitian ini adalah penelitian kuantitatif. Desain penelitian menggunakan metode survei dengan angket sebagai instrumen pengumpulan data. Populasi penelitian merupakan seluruh Mahasiswa Kewirausahaan UNM yang berjumlah 427 mahasiswa. Sedangkan teknik pengambilan sampel menggunakan teknik Proportional Random Sampling, yang dihitung dengan menggunakan dari Slovin dengan hasil sampel sebesar 84 responden atau sebesar 22% dari jumlah populasi. Metode penelitian yang digunakan pada penelitan ini adalah kuantitatif. Penelitian ini dapat menjadi sumber informasi atau referensi untuk para tenaga pengajar atau dosen agar bisa dalam mengarahkan dan membimbing mahasiswa terkait pengembangan minat wirausaha, mahasiswa juga diharapkan lebih memperdalam minat terkait pengelolaan bisnis sehingga tidak terfokus pada ilmu pengetahuan yang dihasilkan saja, namun juga mampu melakukan usaha bisnis dan mengembangkannya.

 

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Diterbitkan

2026-05-24

Cara Mengutip

Nurhikmah, A. R. ., Tahir , S. ., Haruna, H. ., & Kemalasari, A. A. . (2026). THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION AND THE USE OF SOCIAL MEDIA ON ENTREPRENEURIAL INTEREST THROUGH ENTREPRENEURIAL MOTIVATION IN ENTREPRENEURSHIP STUDENTS OF FEB UNM. Jurnal Ekonomi Ichsan Sidenreng Rappang, 5(1), 256–270. https://doi.org/10.61912/jeinsa.v5i1.387

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Vol 5 No 1 (2026): hal

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